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Welcome to lesson one of the “ABCs of SEO”. In this lesson
I’d like to talk about the first steps towards achieving
a good ranking in the search engines.
I don’t know what your situation is, but as you have
subscribed to this e-course I imagine that you either have
your own website and need to improve your search engine
rankings, OR, you are in the process of creating your
own website and want to be sure that it is search engine
friendly from the start.
The first thing that you need to do in preparation for
achieving a good search engine ranking is think about the
keywords for the main page (index page) of your website.
I would recommend that you do the following:
(1) Spend some time brainstorming and make a list on paper
of all the words you think that people may use to find
your website.
(2) Once you have this list, go to the Google Keyword tool:
https://adwords.google.com/select/KeywordToolExternal
(3) Take the keywords from your list and enter them into
this tool. If your website has a potential worldwide market,
choose “all countries and territories”, otherwise, choose
your target country.
(4) As you enter the keywords into the tool you will see
many more suggestions from Google and you will see an
estimate of the number of searches that your keyword phrase
gets per month on Google.
(5) If you find that any of your phrases have only a small
number of searches per month (e.g. a few hundred, or no data
at all) then you should either remove them from your list or
keep them aside as potential phrases for other pages of your
website.
(6) Your aim is to find just one or two keyword phrases for
the home page of your website. The number of searches that
you need per month depends on your own market and
requirements, but I recommend choosing a phrase that has
more than 2000 searches each month.
(7) If you have a short list of phrases you should type
them into Google.com with quotes around them and take a
look at the total number of pages returned by Google. This
is the number of competing websites and will give you an idea
of the competition.
(8) Ideally you should choose a phrase that:
- Fits the target market of your website
- Has a good number of searches per month (>2000)
- Has the least amount of competition
Take your time doing this as it is a very important part of
SEO.
In a couple of days I will send you lesson two, which will
explain how to incorporate these keyword phrases on your
website.

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I’d like to welcome you to the ABCs of SEO! A mini course
that will help you to learn the basics of getting your
website to the top of the search engines.
You can download your report “10 Free SEO Tools” here:
http://www.3stepstosearchenginesuccess.com/downloads/10FreeSEOTools.php
You will receive your first lesson tomorrow explaining your
first steps towards a high ranking.
If you have any questions or comments during this e-course
please feel free to hit the reply button and let me know!

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SEO & Social Media Marketing Guide
Hello and welcome ,

I am very pleased that you accepted my invitation to subscribe to my newsletter. I respect your decision to trust me and I will promise you that your email will never be shared with anyone for any reason. Additionally, this is not one of those ridiculous ‘Internet Marketing’ hype-filled email lists that bombard you with the next greatest ‘system’ that you need to buy NOW- before it is removed forever… give me a break! More about that below… You can opt-out of receiving this as easily as you opted-in… but I can’t imagine why you would. Modifying your subscription info is at the bottom of this and every email you will receive from me. Everything begins and ends with your content As you become more involved with online marketing you will stumble upon websites that offer every conceivable tool, system, widget or ‘secret’ program ‘guaranteed’ to drive traffic or solve your most pressing marketing problems. I’m not telling you not to buy or subscribe, because some have merit, but in the final analysis… your success online will be a result of you offering unique quality content. Google employs hundreds of scientists who dissect and analyze every conceivable search-related element to determine which sites offer the best information for their particular topic (keywords). Many bleeding-edge web marketers spend their time trying to out fox Google and find an easy way to the top of the search engines. You will be introduced to schemes that can show results and promise to catapult your site to #1, but most of those tactics (if they work at all) are short-lived and can often result in a penalty from Google.   If you spend your time developing your content first, you will be laying the groundwork for your site to earn recognition as one of the best in your field. As an example, if you have a plumbing company in Toledo, you’re only in competition with the other Toledo plumbers. Creating compelling content explaining why your company is the best at what you do can be relatively easy. After that is done, spreading the word via the social networking strategy I outline in the book will help you reach new customers quickly and add juice to your Google rankings.  Great keyword research tip!

There is a HIDDEN keyword tool inside Google that even many pros are unaware of; based on your URLs, the tool displays a list of relevant user queries that have occurred on Google.com for the past year. Learn what words people use to find similar sites.

Speaking of keywords One of your first considerations in choosing a domain name (even if you already have one), is whether it is the best choice. If your domain is the name of your company (i.e. www.dequil.com), that may be a good branding decision, but potential customers will more often than not search for your products or services, not a company name. The least expensive and most beneficial solution is to get another domain and use it as a blog. If you are a plumber, get a keyword-rich domain such as, WebsiteHostingPackage.com. With every post you make to your blog, add links back to the appropriate page on your main domain. This adds ‘Google juice’ to your site and creates another path to your main domain. I use and recommend WHP as the best domain & hosting value ($6.95 per month and free domain name & blog).

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